They’ve long been a popular choice for online marketers. But if you’re wondering why everyone is suddenly hosting (or participating in) virtual summits, here’s what you need to know.
They make money. Even a free summit has the power to add to your bottom line through “back end” sales. The ability to market to new subscribers again and again means you’ll continue to make money from your summit long after it’s finished.
Audiences love them. With the option to tune in and learn from a wide variety of speakers, it’s no wonder people are quick to register for virtual summits. Even better, if your guests generously offer free gifts to attendees, they’ll find even more value in your summit.
They grow your list. Yes, your virtual event will likely be free, but like any good giveaway, an email address is required for participation. Because you’re hosting a multi-person event, though, you’ll be in front of many more eyes than normal, which has the power to add hundreds or even thousands of new names to your mailing list.
They make you an expert. Even if you’re relatively new to your niche, simply by surrounding yourself with experts you’ll gain instant expert status. You can leverage your new status to gain interviews, speaking engagements and more.
They create long-lasting connections. While you might not have a lot of connections now, the guests you invite to participate in your summit will likely become long-term partners and friends. You’ll be able to reach out again and again with new product launches, JV opportunities, and other business building fun.
They offer an opportunity to give back. Got a charity or cause that’s close to your heart? Consider donating the proceeds from your event. It’s a great way to help others while growing your own business.
These are just a few of the many benefits of hosting a virtual summit. They really are the best way to grow your business for free, and while they can be a lot of work to plan and execute, they’re definitely worth the trouble.