Giveaway Events: The Money is in the Back End
Think the money is in the list? Think again. The real money is in the follow-up. Without a great back end to support your list-building efforts, you’ll wind up with a huge list of names that do little but cost you money. And nowhere is that more true than with a big...
3 Promotional Strategies You Can’t Afford to Ignore
Working to grow your list? Who isn’t! You’ve no doubt tried all the usual strategies, such as offering a freebie through a pop-up or sidebar form, hosting a free webinar, or maybe even running Facebook ads. And while all those techniques can work, they’re not going to...
Inviting Giveaway Guests: Make Her an Offer She Can’t Refuse
If you’ve ever been asked to participate in a fire sale or giveaway event, your first thought was very likely “What’s in it for me?”That’s perfectly normal—after all, we’re all in business to make money—and it’s exactly what your guests will wonder when you offer them...
Giveaway Events: For Best Results, Make it Easy on Your Partners
Entrepreneurs are busy people. They’ve got staff to manage, ads to monitor, products to create, and family to take care of. So while your giveaway extravaganza is important to her (after all, it will build her list, too) it’s probably not a top priority when it comes...
Can You Really Build a Business Giving Away Free Stuff?
When it comes to the most commonly heard business advice, “The money is in the list” ranks right up there in the number one spot. Whether you’re a coach, an information product seller, a top-notch service provider, or you’re selling a line of skin-care products,...
Step-by-Step Sales Funnel Planning
Feeling overwhelmed at the thought of setting up your sales funnel? You’re not alone. Many online business owners fail to properly plan out their funnel, and it shows. They have an opt-in incentive that doesn’t appeal to their audience. Their follow-up emails don’t...
Storytelling: Your Autoresponder Secret Weapon
What makes you read a blog post or article or email? Interesting stats? A clever turn of phrase? An attention-grabbing headline? All of those things can pique your interest, but they won’t keep your eyes on the page. For that, you need a story. As a coach, service...
3 Elements of a Squeeze Page That Converts
It’s the lead in to your funnel. The one thing that must entice prospective clients to hand over their email address, giving you permission to not only contact them in the future, but to actually sell them things. Coaching, DIY courses, affiliate offers and others. Is...
The Missing Element in Your Funnel
The first thing new online business owners learn is the power of the offer funnel. You’ll find WordPress plugins to help you design your funnel and landing-page creators to assist in building it. And yet still your funnel doesn’t perform as it should. So what’s...
The Art of the Upsell
You’ve filled your funnel and you’re starting to see a steady stream of coaching clients on your calendar. Congrats! That’s a great start to building a rock-solid business you love. But the work doesn’t end with that first sale. In fact, it’s just beginning. Your next...