The Art of Storytelling
Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it....
Clarifying Your Offerings for Bigger Profits
Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, T-shirts, car parts and baby bottles. The other is more exclusive. In fact, the only thing they sell is chocolate....
You Are Your Brand
Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience.The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online...
How to Identify Your IDEAL Client
If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of her ideal client.Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your...
How Much Transparency Is Too Much?
We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas are notorious for their...
Overcoming Objections: Defeating Your Top Book-Writing Hurdles
You know you need to do it. You’ve had it on your to-do list for years. Your own coach has told you time and again that this is the year you must get your book in print. And yet…nothing. It’s not that you don’t recognize the benefits, or that you don’t want to have a...
Four Publishing Options Worth Exploring
For many people, writing the book is the easy part. Whether you have a body of work ready to repurpose (such as a blog you’ve maintained for several years) or a ghostwriter at the ready, or you just really like to write, getting your book on paper is simple.Publishing...
Book Marketing Made Easy: If You Write it, They Will Come
Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book, and to get them talking and sharing...
Easy-Peasy Book Writing: 3 Ideas You Can Use to Write Your Book Today
You know that a book is a powerful tool for a coach. You know that it not only helps to establish your expertise in your market, but it can also exponentially expand your audience. Not only that, but it’s the single best way to get the attention of main stream press...
5 Reasons Every Coach Needs a Book
Struggling to bring in new clients? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered: Write a book. It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the...