5 Ways to Uplevel Your Credibility
If you want to earn top dollar for your coaching programs, it’s clear you’ll first have to become the go-to expert in your niche. You’re likely already working toward that goal, and probably have been for some time, but if you’re not quite there yet, here’s how to...
Mindset Matters: Getting Inside the Head of Top Dollar Coaches
When you think about the highest earning business coaches, people like Ali Brown and Carrie Wilkerson and Marie Forleo, what comes to mind? Charisma, experience, and expertise are often at the top of the list, but would it surprise you to know that those are not the...
Simple Ways to Eliminate the Tire Kickers
In any business, you’ll spend a certain amount of time on clients who will never pay you. Website designers quote jobs that never come to fruition. Car dealers spend hours chatting up customers who will never buy. Book agents read countless manuscripts they will never...
Coaching Business Makeovers: It’s Time for a Change
When is the last time you changed the theme on your website? Changed your headshots? Rewrote your “About” page? If the answer to any of those is more than a year ago, listen up, because big coaching paychecks require more than a fancy sales page and an email pitch. If...
Your First Live Event: Start Small, Think Big
Hands down, one of the best ways to boost your credibility as a coach is to host your own live events. They’re a chance for you to show off your expertise, provide social proof (your guest speakers will do that for you), and get your name in front of more potential...
How Well Do You Really Know Your Ideal Client?
We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO...
Lessons Learned: What A Lost Client Really Tells You
We’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control. But no matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and...
Fear-Based Decisions Are Bad for Business
At one point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a peek at the financials is enough to bring on a full-fledged anxiety attack. Unless you’re Mark Zuckerberg or Bill Gates,...
Sales Tips for Reluctant Sales People
Would it come as a surprise to you if I said we’re all sales people? It’s true. Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch....
Need More Clients? Think Like a Farmer
Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward. He prepared the ground following last year’s harvest. He...