Single Focus: The Secret to Powerful VIP Days

Unlike a 3-day conference or telesummit, VIP days are generally tightly focused with a single goal. You want your client to walk away having solved her biggest business problem (or at least one that’s been holding her back for some time) and be able to jump back into...

VIP Days: The Secret Strategy of Top-Earning Coaches

How many hours per day do you spend on the phone with clients? If you’re like most coaches, the answer is often “more than I want to.” Let’s face it, coaching can be exhausting. Sure, you love working with different clients, and you get a real charge out of being able...

Weeding Out the Wannabes

How to Design a VIP Application Process That Works Ask anyone who has ever offered coaching services before and they’ll tell you that a certain percentage of clients simply will not (or can not) do the work. Sure, they love the idea of having a coach. They might know...

Social Proof Sells

How to Build a Buzz During Your VIP Day and Sell Out Future Events Selling anything online today requires plenty of “social proof.” Testimonials, “likes” and “shares,” re-tweets and re-grams are all ways of saying “I like this. It’s worthy of my time and money.” For...